Success Story: Just One Look… That's All it Took
Background
North Star Marketing-Communications is an integrated strategy and creative services firm that has been providing consulting, branding, web development, print, advertising and PR for small businesses, non-profits and ministries since January 2000. With clients located primarily in the Research Triangle area of North Carolina, North Star acts as the "outsourced marketing and creative services department" for many of its clients, working on either a per-project basis or via retainer.
Challenges
North Star sees the competitive minefield as being populated with other marketing firms, creative agencies, web design and development firms, hosting companies, freelancers, and more. North Star faces many challenges, especially as it relates to search engine optimization.
“As far as our own business goes, our immediate market has several skilled web developers that are aggressively pursuing SEO placement for website design and other related keywords” Micah Fox, Director of Development, explains. “This presents a challenge for us as we promote our business, as well as we begin offering SEO services to our customers.”
“We see search engine optimization as a big opportunity, but we need a tool to help us manage the process. With a working knowledge of SEO, we were able to quickly recognize where we were leaving traffic on the table, but we really didn’t have the internal focus or structure to stay on top of the perpetual change inherent to the industry.”
Goals
North Star described its goals as being able to increase site traffic, as well as view all their optimized keywords rise to the top of the rankings. The business’s long-term goal is to see a steady stream of referrals and potential clients coming to them due to the SEO work that is optimized on the North Star website.
Results
Fox shared his experience about working with DIYSEO's SEO Software for small businesses:
“Having the DIYSEO application do a lot of the search engine optimization thinking for us has been a huge plus. DIYSEO's easy-to-follow, structured plans address the low-hanging fruit, as well as more advanced solutions that we might have missed without the objective feedback of the program.”
Above all, we were able to gain a client. Fulfilling our long-term goal, we conclusively attached one new client due to our SEO efforts. The revenues generated from this project alone have paid for the low monthly DIYSEO subscription multiple times over.
DIYSEO's support team has taught us about the importance of modifier placement in our keyword strings. We really focused our efforts in the tasks of Keyword Targeting, On-site SEO and Local SEO. Thanks to DIYSEO’s help, we have been able to own a series of keywords and phrases that speak directly to our core offerings and differentiate us from traditional web development firms that don’t offer the same broad range of marketing services that we do.
In addition, our primary keywords rose to the top of all three major search engines. We have seen an uptick in inquiries generated through SEO to our site.”
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