Success Story: Greeting Card Company found SEO success using on-site techniques
Background
Starting out with no more than a pencil about 30 years ago, Noble Works Cards is a successful e-commerce cards business. Located in Union City, New Jersey, Noble Works Cards has developed a simple formula that works well for them – creating, publishing, and selling edgy sometimes naughty but always funny greeting cards on nobleworkscards.com.
Challenges
Not only does Noble Works Cards create and print all its greeting cards, but this business prides itself on offering free shipping on each and every card purchased. It was important to continue to be able to advertise this great free shipping promotion as long as the publisher could afford to do so.
Prior to working with DIYSEO, Noble Works had limited familiarity with search engine optimization. The business had plenty of experience working with pay per click programs but wanted to explore other types of online marketing program available beyond PPC. They cited time and resources as a limitation in looking for the right search engine optimization program. Noble Works Cards joined DIYSEO in November 2010 after they found a reference in an SEO newsletter.
Results
“After checking it out and exploring the program, DIYSEO made a lot of sense. The price was right. We went through the steps and started seeing results,” said Ron Kanfi, president of Noble Works, Inc.
“DIYSEO has helped us tremendously. When we started, we didn’t know much about SEO. We have seen a 30% increase in traffic, as well as an 8 point improvement in average bounce rate. DIYSEO is definitely a large contributor in the success we’ve seen over the past year,” said Kanfi about the positive impact that DIYSEO has had on business.
Kanfi also talked about how DIYSEO has been a direct and easy learning process. He said, “DIYSEO provides a great way for us to easily learn and implement SEO components onto the many pages of the website. It’s straightforward and easy to follow. Give me what I need to know, and I can do it on my own… it’s a great tool to learn the basics, and if nothing else we realize how much more is out there that can be done to increase sales and traffic.”
Regarding where the business sees itself in the future, Kanfi said, “From where we are now, the technical implementation of specific on-site tasks is one area that we will always need to continue to work on. We are always looking to improve to the website because you are never completely finished with SEO. Once you get past the basics, there is still always something more you can be doing.”
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