Success Story: Grantlin Landscape finds success in link building through local directories
Background
Grantlin Landscape Services, Inc. is a family owned business based in Wake Forest, NC, that specializes in custom residential landscape services. In business since 1995, Grantlin has pushed the landscape industry in the Research Triangle area of Raleigh-Durham-Chapel Hill, North Carolina, in bold directions by using new varieties of plant material, innovative design techniques, and the highest quality of products available.
Challenges
The company maintained an online presence for more than 7 years, but felt it had not pushed the boundaries of Internet marketing to the same extent as it had its landscape design initiatives. In the spring of 2010, the company began to research cost effective means to promote its website and determined that SEO made the most economic sense.
Goals
Grantlin Landscape signed up for DIYSEO's web-based SEO Software in May 2010 and identified a number of goals for its SEO initiative. First, the SEO program would have to fit within the company’s budget constraints. Second, the company wanted to find a tool that they could learn from and take action in a timely fashion. Third, they wanted to see an increase in keyword rankings and site traffic from search engines.
Results
Heather Grantlin, Director of Operations at Grantlin Landscape, commented on her experience with DIYSEO. She shared:
"I couldn't be happier. In just a few months, our keyword rankings have jumped from 100+ ranking to number 14 in Google. We are trending upward in our rankings on all of the major search engines. On top of that, we are seeing significant increases in search traffic to our site. There are still tasks that DIYSEO has suggested that I need to do, but I’m thrilled with the results so far.
I had limited SEO knowledge. There were so many different takes on what makes a website rank high in the search engines that I was feeling lost and confused, but my research kept leading me back to search optimization as the most effective marketing tool. Luckily, I came across the DIYSEO.com website. It really crystallized a lot of what I was reading about search engine optimization. In just a short amount of time, I identified keywords, created meta tags, and updated the content on my homepage to optimize my site, so it could be read more easily by search engines. As I work my way through the DIYSEO plan, I fully expect my search engine rankings and site traffic to continue to improve."
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