Success Story: Building a Strong Foundation with Search Engine Optimization
Background
Del Realty is a full service real estate office specializing in sales, leasing, and vacation rentals in Coronado and the surrounding San Diego communities.
Challenges
As with most real estate agents, the Del Realty Group is looking for ways to stand out among its competition in the local market. Del Realty focuses on handling every transaction personally and with the highest quality of service and attention to detail. It wants to carry this attention to detail and customer service into its online presence via its website – www.thedelrealtygroup.com. Del Realty has chosen DIYSEO and Search Engine Optimization as a strategy for matching the needs of its customers with the real estate listings that are available in Coronado and the surrounding San Diego communities that it serves.
Actions Taken
Daniel Toennies, the webmaster at The Del Realty Group, wanted to build a strong foundation for their website and identified Keyword Targeting as the best method for doing so. He stated, "Be sure to study your market. Find the "sweet spot" for searches for your particular area and properties. Focus only on one or two towns/neighborhoods and try to own that lower left quadrant (long-tailed keywords = lower competition and solid search volumes = more relevance to potential client’s searches) that DIYSEO shows in their Keyword Targeting presentation.”
“We're definitely taking a long-term approach,” he said. "I would recommend that you be patient. Understand that SEO stimulates natural growth and it is going to take time to see results. It is rarely possible to see results in just one month. Keep plugging away at the DIYSEO curriculum a little bit at a time and your rankings will improve."
“The curriculum that DIYSEO developed for us has everything we need to do to improve our search engine ranking page results for our Target Keywords. I would recommend that you go through each of the tasks on the checklist at your own pace. Again, be patient. “
Results
Toennies shared these results, “We have been using DIYSEO for a total of 5 months. Our site was getting about 10-20 unique visitors per day. Since we began using DIYSEO, our unique visitors has jumped to around 30 per day and as high as 50 per day. That is substantial growth in our eyes. What is particularly good for us is that we are seeing the number of unique visitors increase on the weekend. This makes a big difference in our business.”
Want to learn more about the DIYSEO solution? Start your Free Trial today!
Wondering how well your website is doing with SEO? Get a Free Report from our SEO Report Software!
